marketing expenses, kids comics, insomnia, information

Stop Paying Your Business expenses
Jay Conrad Levinson, the father of GuerrillaMarketing, has created a report called
“The Guerrilla Balance Sheet”
which claims that businesses can turn their expenses into profit centers.
The idea is that if you profit at everything you do you’ll never run out of cash again…

David Fickling to Launch Weekly Comic

“In my own experience, the link between reading a comic and reading a book is wonderful and exciting,” says publisher David Fickling,

Curing Insomnia Without the Pills
Dreaming of better sleep? (Rahav Segev/The New York Times)
Better sleep doesn’t have to come in a pill.
For people with chronic insomnia, studies show that simple behavioral and psychological treatments work just as well, and sometimes better, than popular medications,

School librarian: We’re on information overload
A school librarian suspects that the tipping point in information overload has tipped…

Library Collection development, Hugo Awards, Eve Bunting, Pen Faulkner Award, Powerpoint, sales, marketing, negotiation

Who’s selecting now?
As Phoenix Public Library boldly passes on selection responsibilities to its vendors, some libraries follow—and others dig in

Hugo Awards Coverage: This Year, Japan
The Hugo Awards were announced at WorldCon in Yokohama, Japan, on September 1st.

Book of the Week

"Sales, marketing and negotiation"
Discover situations, ideas and questions designed to immediately spark your imagination and enhance your success through powerful business skills.

$14.97 to download this audio book - play it in the car or on your ipod
» More Info

Eve Bunting interviewed
It’s not easy growing up. Besides reading, writing and arithmetic, there are life lessons to learn and emotions to deal with.

PEN Faulkner Award to Philip Roth

More on Powerpoint

Read it here >>> Don’t.Read.Your.Dumb.Slides

Storytelling, mentoring, concentration, visual aids in public speaking, sales, marketing, negotiation

Australian Storytelling Guild workshops

http://liblogger.wordpress.com/2007/08/13/australian-storytelling-guild-workshops/

Use visual aids in your next presentation
Professor Albert Mehrabian did a lot of research into how we take in information during a presentation. He concluded that 55% of the information we take in is visual and only 7% is text.
There are some important conclusions that we can take in from this information
Read on …

Caffeine and concentration

If you’re like me, sometimes you feel as if you couldn’t get anything done at all if it weren’t for coffee. I’m sipping from a cup right now as I write this (a double Americano, in case you’re curious). Caffeine seems to perk me up just enough to organize my thoughts into a coherent whole.
But Hugo at AlphaPsy points out that caffeine’s effects aren’t all good.

http://pivotalpersonalbest.wordpress.com/2007/08/14/caffeine-and-concentration/

Implementing a Mentoring program in your biz

Scott Allison, 41, knows the value of mentors for recruiting, retaining, developing and motivating his 44 employees. “Every time we’ve done an employee survey, mentorship has popped up as an interest and a need,” says the president and CEO of San Francisco-based national independent communications firm Allison & Partners.

http://groworganisation.wordpress.com/2007/08/15/implement-a-mentoring-program-in-your-biz/

Sales, marketing and negotiation

Discover situations, ideas and questions designed to immediately spark your imagination and enhance your success through powerful business skills. $14.97 to download this audio book - play it in the car or on your ipod

» More Info

June 16th

There's a new quotation about libraries on the library blog.

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From Joan Stewart, Queen of marketing ideas as far as I'm concerned via Entrepreneur.com

What's the best way to promote your business? Do it yourself. Our Public Relations Expert shows you how to get personal with potential customers.
An Introduction to Public Speaking

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and the latest video at Pivotal Points ...